Ribit AI — Revolutionizing customer experience in the automotive industry
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Ribit AI — Revolutionizing customer experience in the automotive industry


Kiera Fogg, CEO and Founder of Ribit AI, is transforming the automotive industry with a focus on empathy and innovation. Her entrepreneurial journey, which began with the success of Little Box of Rocks, took a pivotal turn during the pandemic. Inspired by gaps in customer care she observed while working in automotive marketing, Fogg founded Ribit AI to ensure meaningful customer interactions.


Ribit AI: The Personal Touch

Ribit AI addresses a critical issue: nearly half of customer inquiries to dealerships go unanswered, leading to massive revenue losses. The platform uses intuitive AI to ensure follow-ups and create personalized experiences—from holiday greetings to birthday messages. Ribit AI’s goal is to service 2% of North American dealerships by 2029, proving that small touches foster loyalty and trust.


Support from North Forge

As a participant in North Forge’s Founders Program, Fogg accessed mentorship, resources, and IP development support through ElevateIP. North Forge’s flexible, tailored approach empowered Fogg to overcome challenges as a woman in tech and scale Ribit AI successfully.


A Vision for Change

Fogg’s story exemplifies the potential for transformation within male-dominated industries. Her work with Ribit AI highlights how innovative technology can bridge gaps in customer care and drive meaningful connections.


Learn More Read the full article in the Winnipeg Sun to explore Ribit AI’s groundbreaking impact and Fogg’s inspiring journey.

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FEB 26, 2025

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