At North Forge, we are passionate about supporting entrepreneurs on their journey to success, and yesterday was no exception. We had the pleasure of hosting a session for our Women in Innovation (WiLab) members, where social media strategies took centre stage, thanks to our amazing collaboration with Pop Colab. The energy in the room was infectious, and the insights shared truly highlighted the power of showing up authentically online.
Featuring guest speaker, Janelle Malkiewicz from Spokomedia.
Recap: Building Authentic Social Media Strategies
It’s one thing to have strategies swirling in your head, but quite another to articulate them and teach others. Sharing these strategies with a group of entrepreneurs was both daunting and deeply rewarding. Seeing the positive feedback and those "aha!" moments made it all worthwhile.
Reflecting on the journey, we couldn’t help but chuckle at the thought of a certain high school gym teacher’s warnings about spending too much time on our phones. Who would have thought that what was once a distraction could turn into a tool for building connections and businesses?
Key Takeaways from the Workshop
The workshop focused on practical, actionable strategies designed to empower entrepreneurs. Here are some of the highlights:
Show Up Authentically In a crowded digital space, authenticity is your superpower. Be true to yourself and your brand when engaging online—it’s what draws people to you.
Be Where Your Clients Are
Identifying the right platform for your ideal client is crucial. Whether it’s Instagram for visually driven content or LinkedIn for professional connections, meet your audience where they are.
Ground Yourself in Mission, Vision, and Values
Your business’s mission, vision, and values should anchor everything you post. They provide clarity and consistency, ensuring your content resonates with your audience.
Create Unique Content Pillars
Content pillars are like a compass, helping you stay focused. They simplify your strategy and ensure your posts align with your overall goals.
Set an Intention
Ask yourself: Why am I using social media? What do I hope to gain? These questions will guide your approach and ensure your efforts are meaningful.
The Evolution of LinkedIn
We explored how LinkedIn has evolved into a dynamic platform for businesses and entrepreneurs, offering robust tools for networking and growth.
Personal Content on Business Feeds
Is it okay to share personal stories on a business page? The consensus: yes, within reason. Personal touches make your brand relatable and build deeper connections.
Engaging Conversations and Valuable Feedback
The session was packed with thoughtful questions and engaging discussions. From strategies for pivoting platforms to crafting intentional posts, the enthusiasm was palpable. Those "nodding along moments" told us we were on the right track, providing meaningful insights that resonated with the group.
A Heartfelt Thank You
We want to extend our gratitude to Pop Colab for hosting and to everyone who participated. Your energy, curiosity, and openness made this workshop an unforgettable experience.
To all entrepreneurs: Social media is a powerful tool, and with the right strategies, it can amplify your voice and impact. Let’s continue to learn, adapt, and grow together.
Become a Women in Innovation (WiLab) member today to access no-cost monthly Lunch & Learns, participate in enriching courses and workshops, attend exclusive networking events, and gain valuable mentorship opportunities. Join us and take your entrepreneurial journey to the next level! 🌟
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