
4-Stage
Founders Program
The North Forge 4-Stage Founders Program is a comprehensive entrepreneurial development initiative designed to support startups at various stages of their journey, from ideation to scaling. This program provides entrepreneurs with the resources, mentorship, and guidance needed to transform their ideas into successful businesses.
Since June 2020, we’re proud to have helped over 630 companies secure more than $40M in investment.
"An incubator helps an entrepreneur put their house in order before beginning the process of commercializing the technology they’re developing."
Allison Pell
Manager, Business Centre, BDC


Focus
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Identify early adopters
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Understand customer problems in their own words
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Test and refine your value proposition
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Validate problem-solution fit
Structure & Cadence
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Weekly online Masterclasses
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Assigned exercises and customer interviews
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Coaching support
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Access to North Forge Events
Key Outcomes
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Minimum 30 customer interviews
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Customer interview analysis
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Tested value proposition
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Market Validation Presentation
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Graduation assessment to advance to Base Camp
Focus
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Build and refine your Business Model Canvas
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Develop financial literacy and projections
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Strengthen your value proposition
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Define go-to-market direction
Structure & Cadence
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5 weeks of Business Model Validation sessions
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3 weeks of Financial Literacy sessions
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Go-to-market and pre-marketing session
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Pitching session
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Ongoing coaching
Key Outcomes
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Solidified Business Model Canvas
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Financial projections
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Defined business metrics
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PEST analysis
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Refined Pitch Deck Graduation to the next stage is determined by readiness and demonstrated execution.
Stage 3
Ascent
Product Launch & Revenue Growth
Term: 12 months
Format: Bi-weekly Entrepreneur-In-Residence (EIR) meetings + performance tracking

Focus
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MVP refinement and commercialization
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Revenue growth and customer success
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Capital readiness
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KPI tracking and performance management
Structure & Cadence
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Bi-weekly meetings with an Entrepreneur-in-Residence (EIR)
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Quarterly performance monitoring
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Access to workshops and additional affiliate partners
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Peer engagement
Key Outcomes
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Investor-ready pitch deck
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Financial plan (2-year forecast)
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Go-to-market plan
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Marketing & sales strategy
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Customer success framework
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Market launch and revenue milestones
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Graduation is determined through a formal assessment of business readiness.
Focus
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Strategic growth planning
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Advanced capital strategy
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Executive leadership development
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Governance and board readiness
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Expansion into new markets
Structure & Cadence
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Structure and cadence are customized to the company's stage and growth trajectory, with continued access to EIRs and ecosystem partners.



