Upskill your marketing for free
Learn how DMSC is helping startups in critical sectors like AgriFood & Advanced Manufacturing.

North Forge has partnered with Digital Marketing Skills Canada (DMSC) to promote an exciting new upskill program designed to empower founders and startups in the critical sectors of AgriFood & Advanced Manufacturing. This collaboration aims to provide entrepreneurs with the essential skills and knowledge needed to thrive in the rapidly evolving digital marketing landscape. By joining forces, North Forge and DMSC are dedicated to fostering growth within the startup community, ensuring that founders have access to the best resources and training available.
About DMSC
The federally funded Digital Marketing Skills Canada (DMSC) consortium—comprised of Jelly Academy, Growclass, and the Canadian Marketing Association (CMA) — is partnering with UpSkill Canada to deliver comprehensive digital marketing training tailored specifically for AgriFood and Advanced Manufacturing businesses. Through this initiative, more than 500 professionals will gain the skills needed to enhance brand visibility, drive market expansion, and leverage digital tools for growth in these critical sectors.
Enhance your Marketing Expertise
DMSC’s fully funded training program equips professionals in AgriFood and Advanced Manufacturing with industry-specific digital marketing skills. Through three distinct program offerings, participants gain access to nationally recognized training providers and expert-led courses — all at no cost through the DMSC initiative.
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Jelly Academy (for early-career professionals and AgriFood & Advanced Manufacturing businesses)
Looking to build a strong foundation in digital marketing? Jelly Academy’s Digital Marketing Bootcamp covers social media marketing, SEO, public relations, digital advertising, email marketing/automation, and Google Ads & Analytics — all tailored to the unique needs of AgriFood and Advanced Manufacturing businesses.
Flexible learning: Self-paced with live workshops
Designed for beginners & business owners.
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Growclass (for mid-career marketers in AgriFood & Advanced Manufacturing)
Advance your career with a Growth Marketing Certification designed to equip professionals with the latest digital strategies. This program dives into customer psychology, email marketing, analytics, AI-driven marketing, SEO, paid ads, and conversion copywriting — essential for marketers driving growth in AgriFood and Advanced Manufacturing.
Flexible learning: Self-paced with live workshops.
For marketers with 3+ years of experience, freelancers & founders
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Chartered Marketer (For senior marketing leaders in AgriFood & Advanced Manufacturing)
Are you an experienced marketer? Start at CMAFuture-proof your career with the CM designation, offering in-depth training on strategic marketing leadership, digital transformation, and data-driven decision-making. This program helps senior professionals in AgriFood and Advanced Manufacturing navigate industry shifts and stay ahead of evolving market demands.
Flexible learning: Self-paced with live workshops.
For senior professionals & executives with 5+ years of experience.

Looking for world-class growth marketing talent?
Access the DMSC student database at no cost, and hire the right talent ready to support the changing marketing needs of today’s businesses. Reach out to ZBurns@TheCMA.ca to get started today!

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