6P Marketing: The agency that revolutionized marketing in Manitoba.
Traditionally, there are 4 P’s of marketing: product, price, place, and promotion. But 6P Marketing decided that having 4 P’s was simply not enough to properly service Manitoba businesses. There was something missing from the typical marketing experience, and from this conflict, 6P Marketing was born.
It all started in a small office in Winnipeg, MB in 2007. 6P Marketing (6P) started with one primary goal in mind; to help small businesses that could not afford to hire an entire marketing department take-off. Paul Provost, founder of 6P, noticed that business leaders in Manitoba were having a tough time finding a trusted marketing agency that would keep their brand authentic while delivering results. “Over the years, I noticed that business leaders were specialists in their industry. They knew their products inside and out, and they brought so much passion to their work,” noted Paul. “But when it came to solving marketing problems, finding a trusted expert in the industry was incredibly difficult, given the lack of industry standards. Businesses in Manitoba needed someone that they could trust.”
What are the missing P’s of marketing?
According to 6P, the two missing P’s of marketing are people and passion, both of which stem from the company’s collaborative work process. “We are true experts in understanding and solving any challenge with highly rational, big picture, analytical thinking. We are calm, collected, and deliberate in everything we do. We are troubleshooters—effective problem-solvers who use our collective knowledge, along with yours, to create effective, results-driven tactics. Our research capabilities are balanced by our equally strong creative brilliance and our respect for the art of imagery and language that reaches the hearts and minds of others.”
“Our clients are experts in their field,” said Paul. “what we know is marketing. We like to collaborate with our clients, the work that comes out of this process brings forward the best outcomes for everyone, but best of all, it comes across as incredibly authentic. We approach marketing communications through a business lens first, using our balance of experienced business and creative professionals to deliver on time, on budget, and on strategy. On every project, we are committed to maximizing your marketing investment.”
There you have it, the two missing P’s of marketing can be found in one simple process – collaboration. By keeping their clients actively involved in the marketing process, business leaders can rest assured that their marketing will both deliver results without losing sight of their brand’s mission. 6P’s revolutionary marketing tactic works twofold for their clients: passion gets people talking about the companies that they are working with, and keeping people at the forefront of their process ensures authenticity.
This story is not uncommon, keeping founders at the core of their operations is how the North Forge Founders Program has helped plenty of start-ups grow while remaining authentic and true to their mission.
A dynamic duo
6P’s passion and commitment to tech and innovation in Manitoba is what makes them a perfect sponsorship match for North Forge. For the last 5 years, the company has attended the Consumer Electronics Show (CES), the biggest tech showcase in the world. The conference has served as the proving ground for innovators and breakthrough technologies for the last 50 years.
“We chose to sponsor North Forge because they are going to be the leaders of innovation in Manitoba,” said Paul “North Forge’s passion for entrepreneurship and innovation resonates very strongly with 6P’s founding principles. What we like to do is help entrepreneurs solve problems, truly we are experts in understanding and solving any challenge with highly rational, the big picture, analytical thinking. We are calm, collected, and deliberate in everything we do. We are troubleshooters—effective problem-solvers who use our collective knowledge along, with our clients, to create effective, results-driven tactics.”
Having begun as a small startup in the heart of Winnipeg, 6P Marketing has entrepreneurship running through their veins. The company’s commitment and dedication to growing the tech industry in Manitoba over the years have drastically influenced hundreds of Manitoba start-ups. By joining forces with North Forge, 6P Marketing is gearing up to further its influence and revolutionize the marketing landscape in the prairies.
To learn more about 6P Marketing, click here.
